Category: Video
Client: Hi-Fi Film
Hi Fi Film convert huge, barely manageable rolls of plastic film into: the see-through, protective packaging for almost all chilled foods; identity and telephone cards; plastic to print on; labels;display panels ... and a thousand other uses.
They use big and very sexy machinery to handle the work (if you're a machine geek) and their plant looks like a giant operating theatre, it's that clean. We had the pleasure of putting together their first ever video, which included overcoming the interesting problems of lighting totally transparent film so you can see just how fast it moves through the machines. All, of course, without getting in the way of their work - that has to run with the precision of a (very expensive) Swiss watch.
Thank you Hi Fi! And thank you to our multi-talented lighting cameraman, David Jackson.