Oxygen: SEO & PPC

Search Engine Optimisation (SEO) is an increasingly important component of online marketing. Why? Because achieving prominence in the search engine results pages by optimising a website is probably the most cost-effective ways of marketing any business, organisation or product to a pre-qualified audience; people who are already looking for it.

We have clients who obtain 50% or more of their sales leads from their optimised websites. And we’d be delighted to talk to you about it with no expectation or obligation (just don’t expect to be given details of all our techniques for free!).

We also advise on, set up and manage Pay-per-Click (PPC) campaigns. These can be useful, even essential, for newer websites or after major redesigns - as even good SEO takes time to help you achieve positions in the SERPS (Search Engine Results Pages). Or PPC may be an effective addition to SEO and your other sales/marketing initiatives, where website-generated leads are crucial to the success of your business.  Do talk to us about PPC; good planning can create effective campaigns while keeping costs firmly within your budget.